Sales consulting experts are sales professionals who have a deep understanding of the world of B2B sales. They dedicate themselves to sharing their knowledge, experience, and systems with others to help them succeed in growing their businesses.

Also called Fractional VPs of sales, sales consultants work with companies on a contract basis to establish teams and solve problems, often while training the team to become more self-sufficient. The goal is to create a team that continues to thrive long after the consultant has left. 

Sales consultants help business leaders understand the complexity of the B2B sales world and manage the challenges that arise during the sales cycle

Ingage had been doing well targeting mid-market companies, particularly in the home improvement business. But Dean and Ron wanted to grow and to do that, they needed help changing the way they looked at sales. “The challenge was figuring out how to move from selling a product to helping solve the problems customers were facing,” says Ron. “We needed to take the conversation away from the current focus on the features of our product to helping them understand how Ingage could help them uplevel their business.”

You’ve spent months entering data into your CRM system while running your sales process, now it’s time to gain some leverage from that work.

When planning growth activities, especially sales and marketing campaigns, do you know who your marketers are targeting, who the sales team are calling? Are these people you want as clients?

Here’s how you can be sure your business resources are used wisely.