How we help
The support to put your priorities into practice.
Once the priority is clear, the work may involve a focused project, specialist delivery, or ongoing guidance. An established need can also be scoped directly.
01
Revenue advisory and GTM strategy
Market focus, offer and value proposition, commercial planning, sales process, accountability, and fractional CRO or VP Sales support. This is senior judgment applied to decisions leadership is already facing, with client capability built as part of the work rather than left behind.
- Market focus and segmentation
- Offer and value proposition
- Commercial planning and targets
- Sales process and accountability
- Fractional CRO and VP Sales support
02
RevOps and revenue systems
HubSpot implementation and optimization, CRM data quality, integrations, engagement tools, workflow automation, funnel reporting, and selected Salesforce and LLM work. Accuracy and adoption are validated before anything is relied on.
- HubSpot implementation and optimization
- CRM data quality and hygiene
- Integrations and engagement tools
- Workflow automation
- Funnel reporting
- Selected Salesforce and LLM work
03
Sales enablement and coaching
Playbooks, collateral, discovery, onboarding, rep coaching, and sales leadership coaching. The work connects to observable behavior and measures agreed with leadership, so progress can be seen rather than assumed.
- Playbooks and collateral
- Discovery and qualification practice
- Onboarding for new sellers
- Coaching for reps and managers
- Measures agreed with leadership
04
Sales recruiting
Salespeople and leaders, role definition, selection and assessment, and onboarding support appropriate to the company stage. The point is a clearer definition of what the role must produce before candidates are compared.
- Role definition and scorecards
- Selection and assessment
- Sales leadership hiring
- Onboarding support
How the model works
Dan provides the senior advisory judgment: what the evidence suggests, what deserves attention first, and what the change requires. He works closely with a small number of advisory clients.
Specialists support agreed workstreams in RevOps, enablement, coaching, and recruiting. Detailed marketing or customer success execution can involve partners where appropriate.
Focused projects
Other scoped work includes workshops with a defined deliverable, competitor and market research, bounded playbook builds.
Let’s examine what’s holding revenue back.
Bring the situation, what you have already tried, and the decisions you are facing. We will explore the likely constraints and discuss what deserves attention next.