Results

Doubling North America by narrowing the focus

A global email marketing software company had strong momentum in its home markets and wanted North America to match. Rather than simply adding headcount, the work started with the data.

The data pointed to a specific opportunity: companies on a legacy platform approaching a re-platforming decision. The product was a natural fit, the buying window was open, and most of that market did not yet know the company existed.

So the strategy became focus. Marketing investment concentrated on that segment. A partner channel built to reach it at scale. The sales team structured around exactly what the strategy needed.

The result: lower cost of acquisition, higher conversion, and doubled North America revenue within twelve months.

Fix the focus and the sales follows.

How Ingage 5X'd annual revenue

Ingage is a SaaS platform that lets companies create high-impact sales presentations, share them with prospects, and measure their effectiveness.

Led by Dean Curtis and Ron Kwiatkowski, Ingage had been doing well in the mid-market and wanted to accelerate growth. The team wanted to move the sales conversation from product features to the problems customers were actually facing, and they wanted a partner with real SaaS sales-building experience rather than high-level strategy.

MindRacer took a tactical approach. First, a look at the pipeline: how leads were captured and what was happening at each stage. Then coaching for both the sales team and the leadership team, and systems that let Ingage track deal velocity and close rates, so Dean and Ron could see their sales cycle clearly and plan growth around real capacity.

The result: 5x annual recurring revenue and 3x customer growth, plus structured hiring and onboarding for the new team members that growth required.

The founders who built a BD engine of their own

A growing marketing agency wanted to win larger, longer-term contracts, and the founders wanted to master business development themselves rather than outsource the skill. Before they committed a dollar, we helped them think through what to invest in now and what could wait.

The engagement started with a focused go-to-market strategy: a specific offer for a specific market, aimed at heavy six figure, multi-year contracts. Then came the part that mattered more than the strategy: weekly coaching that turned it into practice. Booking a meeting from a meeting. Always having a next step ready. Building the habits and confidence of consistent, proactive outreach.

The result: seven figures to eight figures in under two years, including a single client worth $1M over three years.

The founders came back for the next chapter: building a BD program that runs beyond the founders themselves.

From founder-led sales to President

In the early days, the founder of a UK search marketing agency closed £8k in a quarter and handled every sale personally.

He had bigger plans: a sales team that could win business without him in every deal.

MindRacer built the engine with him: a qualification framework, a staged pipeline in the CRM, proposal structure, outreach cadences, and a lead generation approach, all documented so every new hire stepped into a working system from day one.

That is exactly what happened. Sales hires onboarded onto the process, grew with it, and were promoted within it.

The founder stepped out of day-to-day selling, built a  sales leadership layer behind him, promoted a Managing Director and stepped up out into the role a Non-executive role.

The result: an £8k quarter became a £600k peak quarter. The founder went from sole salesperson to President.

Years on, the agency still brings MindRacer back as a trusted advisor on pipeline health and hiring decisions.