What Is Outsourced Sales?
Outsourcing sales is simply renting a sales team to fulfill a sales strategy - it’s a resource often used to test a new strategy, a new market, or launch a new business line before hiring an in-house team. If you think about sales as a three step process: 1. opening new opportunities. 2. winning new clients. 3. nurturing and growing existing clients. The first and second stages of that three step process are relatively simple to outsource if you have the experience to do so. The third is always best managed by your in house team.
When it comes to accelerating sales at your company, you have many choices. Two options you may consider are whether to recruit an internal sales team, or work with an outsourced sales provider. In many cases, companies operate both internal and outsourced sales functions for different reasons.
An internal sales team would typically work to win accounts and create growth opportunities within an established market such as an industry or geographical area. An outsourced lead generation team can work alongside that team, generating a steady pipeline of new sales leads.
An outsourced sales team, or an Independent sales rep (ISR) can potentially work as staff augmentation or replace an internal team. Also If you need a team that is dedicated to business development to grow into a new industry, or work on the launch of a new product to test out the market response before your company builds a team internally, these teams could be an ideal resource, especially if you do not have the experience to run a larger team yourself.
Outsourced sales is a lower risk, high-ROI activity when configured properly. Companies are able to build reliable sales pipelines and win new clients from the work of the outsourced team, which then gives the company both increased revenue and data on whether to build or continue to rent a team in this way.
Mindracer regularly works with leading outsourced service providers from lead generation, to freelance independent sales talent. Our fractional sales leadership service is designed to complete the outsourced team and provide time and experience to support CEOs using these strategies.
Do you need Outsourced Sales Leadership?
Not every company leader has the time or experience to effectively manage adding an outsourced sales function. If you are working with an outsourced team that is struggling to hit targets, you may want to consider a Fractional VP Sales solution to turning that around.
With our decades of working with getting results for high-growth businesses, we can provide the strategic leadership you need to manage an outsourced team you are already working with, or bring one on-board.
Get outbound sales results, with Mindracer:
Generate a strong flow of sales leads;
Qualify sales leads more effectively;
Higher win/close rates ;
Increased revenue and profitability;
Create a consistent sales process;
A clear sales strategy, aligned to meet your growth objectives;
We use data to consistently improve performance and fine-tune strategies.
Do you have a sales challenge that needs a high-impact solution? Get in touch, for a no-obligation chat. Book a video consultation today.