X-Ray Diagnostic
X-Ray Diagnostic | 3 Weeks | $12,000
The X-Ray is a comprehensive diagnostic of your current commercial operation. We don't arrive with predetermined solutions. We examine what you've built, what's working, what isn't, and why.
What We Review:
- Revenue methodology and sales process
- Product structure and pricing
- Marketing collateral and messaging
- Organizational structure and role clarity
- Customer acquisition costs by product line
- EBITDA by product
- Recorded sales calls and customer conversations
- CRM usage and data quality
- Current team capabilities
What You Receive:
A 90-120 minute readout session presenting your top 3 priorities to build or accelerate a functional revenue system.
These aren't generic recommendations. They're specific to your business, based on the data we've reviewed, ranked by impact and sequencing.
Founders often discover the real issues are simpler—and more solvable—than they expected.
Common discoveries:
- The "sales problem" is actually a positioning or messaging problem—prospects don't clearly understand who you serve or why they should choose you
- You've been hiring the wrong type of salesperson for your stage—a senior hire can't build infrastructure that doesn't exist
- Your best product (by margin and fit) isn't the one you're primarily selling
- There's no documented process to transfer what's in your head
X-Ray Diagnostic: See What's Actually Broken
Most founders know their sales aren't working. What they don't know is why .
The X-Ray Diagnostic is a three-week comprehensive examination of your commercial operation. We don't arrive with predetermined solutions. We look at your data, your processes, your team, and your market position—then tell you exactly what's preventing scale.
By the end, you'll have your top 3 priorities to build or accelerate a functional revenue system. Specific to your business. Based on evidence, not assumptions.
Who This Is For:
Founders who need clarity before making their next move. You've tried hiring salespeople. It hasn't worked. Before spending another $150K on the next attempt, you want to understand what's actually broken.
The X-Ray gives you that clarity. You'll know exactly what needs to happen next—whether you work with us or handle it internally.
What Happens After the X-Ray:
Following the readout, you have three options:
1. Implement the priorities internally with your team
2. Proceed with Progress to Profit within 30 days (the $12K X-Ray fee applies, total investment $40K)
3. Determine this isn't the appropriate timing and revisit later
There's no obligation to continue. The X-Ray delivers value independently.