If your B2B business wants to stay ahead of the competition and ensure continued growth, it must invest in quality sales management software. New solutions can empower your sales team by providing everything they need to close deals. 

B2B companies must  constantly improve sales processes, drive revenue growth, and enhance customer satisfaction. Traditional sales team management methods and tracking performance simply won't cut it anymore. 

With sales management solutions, you can optimize every step of the sales process—from lead generation to closure. Let’s go over what this entails and the best software to choose from.

What Is Sales Management Software? 

Before discussing sales management software, let's begin by with a clear definition of  what sales management is all about. Sales management involves planning, hiring, training, and overseeing a sales team to achieve specific goals. This includes setting targets, forecasting performance, improving sales strategies, and managing customer relationships.

Sales management software assists teams in managing different aspects of the sales process, enabling sales representatives to achieve their goals and close deals.

Some of the core features of this software typically include:

• Contact management: Storing your contacts, leads, and prospects in a central database makes it easy to access them on demand. You can easily filter the contacts, update them, or import and export data.

• Lead management: This feature allows you to capture and qualify leads quickly and easily. You can assign leads to reps, track the progress of leads in your pipeline, and score them based on their potential value.

• Pipeline management: This tool helps you manage every stage of the sales process. It provides an overview of how far each lead is in the pipeline.

Reporting: Sales management software offers a range of detailed reports that help you analyze data for better decision-making.

Sales management software powered by AI is revolutionizing the sales process by incorporating personalization and automation. It also offers comprehensive customer data analysis and provides valuable insights to facilitate better decision-making.

15 Best Sales Management Solutions

When it comes to sales management, there are plenty of options. In fact, there are over a dozen top-rated solutions that you can consider. 

It's important to do your research and compare the features of each tool to find the one that best fits your needs. The detailed information below will help get you started.

Whether you're looking for a CRM, a sales pipeline management tool, or something else, there's sure to be an option out there to help you streamline your sales process and boost your bottom line. 

1. HubSpot Sales Hub

HubSpot Sales Hub is a sales CRM designed for all types of businesses. It’s powerful, easy to use, and all tools and data are in one place, accelerating sales and enabling teams to collaborate better. With centralized storage, your team can better focus on the customer and create more personalized experiences.

Main Features

• Conversation intelligence: It automatically captures call details and provides real-time, AI-powered insights from calls, making it easy to coach your sales team.

• Call tracking: There’s no need to spend time dialing customers' numbers. This tool lets you prioritize your day's calls and make them directly from your browser. It also automatically tracks and logs sales calls.

• Email tracking: Easily follow up with leads by seeing when they’ve opened, read, or clicked on emails you've sent them.

• Email templates: Sales Hub's free email template builder lets you create customer-friendly email templates without coding.

Price: Paid plans start at $30 per month.

2. Zoho CRM

Zoho is a comprehensive, cloud-based CRM that offers small and medium-sized businesses sales management solutions. This powerful solution combines all of the essential sales features in one place, allowing you to manage your entire sales process from prospecting to closing deals and even post-sales. 

Main Features

• Third-party integrations: It integrates with over 800 other applications, giving you access to a wide range of tools that can help you streamline your sales process. 

• Omnichannel presence: You can communicate with customers via phone, email, social media, and chat. This makes Zoho ideal for businesses looking to build excellent customer relationships, as they can provide personalized experiences to their customers on every platform.

• AI tool: It has an AI tool named Zia. This AI provides predictive analysis, spots anomalies based on previous trends, and finds the data you need.

• Mobile platform: This platform lets you take your business on the go. With its mobile CRM app, you can access sales dashboards anytime and anywhere. 

Price: 15-day free trial. Paid plan starts at $20 per month.

3. Pipedrive

Pipedrive is a cloud-based CRM built by and for sales teams. This CRM has an intuitive layout that makes tracking communication with leads and customers easy. Moreover, you can fully customize this platform, adapting it to the unique needs of your sales team. 

Main Features

• Automation: Pipedrive uses AI to automate mundane tasks and simplify sales processes. 

• Personalized tips: These provide an edge in performance for every team member. 

• Wide range of tools: Tools such as email integration and automated reminders help you manage your entire sales process in one place.

• Mobile app: This app is simple yet powerful, allowing you to take your business on the go. 

• Third-party integrations: This software also integrates with Zapier and over 350 other apps, giving you access to many useful features.

Price: 14-day free trial. Paid plan starts at $14.90 per month, billed annually.

4. Bitrix24

Bitrix24 is an all-in-one sales management system that helps you generate leads. It has lead-capture forms integrated into its website to help you capture leads from your website or social media. The system includes a robust CRM that can be customized to suit your specific requirements.

You can manage all collaboration and communications from this software, ensuring no team member is left out. 

Main Features

• Collaboration features: These include workgroups, chats and video calls, and online meetings.

• CRM and lead management: Generate and manage leads from the platform to convert them into customers.

• Omni-channel marketing: You can run marketing campaigns and build landing pages with Bitrix24. 

• Client service and communication: The platform lets you communicate with clients through live chats, web forms, or VoIP. 

Price: Free. Paid plan starts at $49 per month.

5. Nutshell

Nutshell is an all-in-one email marketing platform and CRM. It’s designed for sales and marketing teams tired of using separate tools and would like to collaborate on one platform. A centralized platform makes it easy for reps to find the information they need when they need it and enables them to effortlessly track and prioritize leads. 

Main Features

• Sales automation: Nutshell automates time-consuming tasks so that sales reps can focus more on building relationships with prospects and clients.  

• Mobile apps: Supported on Android and iOS devices, these apps allow you to manage your sales process on the go. 

• Third-party integrations: It also integrates with other commonly used applications such as Gmail, Outlook, Zapier, and Slack.

• Contact management: You can easily organize contacts and assign tasks, making it easier for the whole team to collaborate on sales projects. 

• Robust analytics: Make it easy to generate customizable reports that enable sales teams to analyze the success of their processes.

• Nutshell Marketing: Enables teams to easily create marketing emails and automated drip sequences. You can measure the success of these emails directly from this platform.

Price: Starts at $16 per user per month, billed annually. 

6. Kiite

Kiite is for sales teams that want to capture, share, and organize their documented knowledge. The sales enablement platform improves internal communications and ensures reps always have access to the information they need to close deals. 

Main Features

• AI-enriched playbooks: These help sales reps access information quickly without much digging to close deals faster. Sales leaders and reps can use this AI-enriched feature to organize their information cards and remix them into personalized playbooks for each customer.

• Third-party integrations: Integrates with commonly used apps such as Dropbox and Google Drive, making it easy for sales teams to access information. Additionally, you can connect this tool to your CRM and enable automated data synchronization to ensure that contacts are always up-to-date.

Price: Free. Paid plan starts at $25 per month.

7. Heeros (Formerly Taimer)

Heeros offers tools to help companies optimize their processes, including a sales CRM. It allows projects to run faster and smarter by improving collaboration, optimizing the sales pipeline, providing analytics, and more. The platform also has a mobile app to access the CRM on any device.  

Main Features

• Sales pipeline optimization: Heeros allows reps to easily organize, manage, and optimize their sales pipelines.

• Mobile CRM: You can access the Heeros CRM through the mobile app anytime, anywhere. 

• Team collaboration: Heeros offers communication tools to make collaboration easier.

• Task manager: Easily create to-do lists and monitor the progress of sales activities. 

• Reporting and analytics: Gain complete insight into how your business is performing with detailed reporting and analytics tools. 

Price: Paid plan starts at €19 (or $20.76) per month.

8. Flowlu

Flowlu is an all-in-one business management software that smooths business processes such as task and project management, invoicing, and customer relationship management. This tool helps sales teams optimize workflow processes and quickly respond to customer inquiries.

Main Features

• Collaboration tools: With Flowlu, you can easily stay on top of everything in your company. Collaboration tools include team chats, comments and mentions, smart notifications, a company feed, and more.  

• CRM solution: You can manage leads, integrate your email communications, automate your sales processes, and invoice customers through Flowlu. 

• Sales funnels and reports: Gain a clear view of your sales funnels and how they are performing so you can make adjustments where necessary. 

• Integrations: Flowlu integrates with tools such as Slack, PayPal, Gmail, and Zendesk.

Price: Free. Paid plan starts at $29 per month.

9. Gamifier

Gamifier is a platform that enables companies to gamify their approach to sales. It’s a simple tool that can boost your sales team’s engagement and get them looking forward to performing mundane tasks.

Gamifier helps motivate sales reps and create a fun and positive company culture while driving results through friendly competition. 

Main Features

• Contests, leaderboards, and other incentives: These encourage sales reps to reach their goals and stay motivated. 

• Integrations: Gamifier integrates with HubSpot, Salesforce, Pipedrive, Outreach, SalesLoft, and Zendesk. 

Price: 14-day free trial. Paid plan starts at $5 per month.

10. Salesflare

Salesflare is a CRM designed for small-to-medium-sized business sales teams. It streamlines the process of capturing leads and managing customer relationships.

Main Features

• Automatically data capturing: Captures data from your emails, calendar, and social media accounts and stores it in one place. This way, you can easily keep track of conversations with prospects and automatically suggest content to share with them when needed.

• Reminders: Reminds you when it's time to reach out, which helps ensure that no opportunity slipped through the cracks. Its visual pipeline and powerful insights keep you in control of the sales funnel 24/7.

• Email-finding credits: These allow you to find emails for your mailing list within the platform and LinkedIn. 

Price: Paid plan starts at $35 per month.

11. Workbooks Sales CRM

Workbooks Sales CRM is a full-featured CRM platform designed for inexperienced users. The Workbooks team helps businesses set up their software quickly and provide free consulting during the first year.

Main Features

• Contact management: Captures all interactions and syncs with Outlook, Office 365, and Google Apps.

• Tracking sales activities: Records sales activities to ensure no calls are forgotten.

• Opportunity management: Boosts conversion rates with an integrated pipeline to track progress.

• Automated workflows: Performs repetitive tasks so teams can focus on building customer relationships.

• Sales performance metrics: Provides real-time data to measure progress and make informed decisions.

Price: Free. Paid plan starts at $39 per month.

12. VanillaSoft

VanillaSoft is a sales engagement platform for SMBs that helps to optimize workflows, automate lead distribution and nurturing, increase productivity, and accelerate pipelines. 

Main Features

• Lead routing: Queue-based lead routing that makes it easy to turn leads into sales.

• Auto-dialing: Automatically dials leads and sets up appointments with just one click.

• Lead and sales tracking: Tracks all sales interactions and records conversations.

• Integrations: Works with most popular CRMs like Salesforce and Zapier.

• Reporting and analytics: Provides deep insights into team performance with detailed reports.

Price: $99 per month.

13. MindTickle

MindTickle is a data-driven sales enablement and readiness platform that helps teams increase their success rate. It enables companies to identify customer problems, find solutions, and develop winning strategies to help reps close deals faster. 

Main Features

• Sales onboarding and training software: This platform provides sales representatives with bite-sized training and practice sessions to help them stay up-to-date on product knowledge.

• Revenue intelligence: MindTickle can help you identify winning strategies and behaviors so that you can reinforce better sales tactics. 

• Digital sales rooms: These rooms allow teams to engage buyers and accelerate the sales process.

• Sales coaching: Set your sales reps up for success with helpful coaching tools such as deal remediations, program modifications, and AI-driven personalized evaluations. 

Price: Request demo. 

14. Ambition

Ambition is a sales coaching and performance management platform for sales teams. It helps users to build, measure, and manage their sales strategies and features a sales gamification system designed to motivate reps and drive sales performance. 

Main Features

• Real-time analytics: Monitor rep activities in real-time, track success rates, and identify trends.

• Recurring coaching sessions: Automated recurring coaching sessions make it easier to monitor progress and hold reps accountable.

• Competitions: Easily create competitions and challenges with rewards for top performers.

• Customizable, metric-based coaching programs: Create customized coaching programs with relevant KPIs and metrics.

• Engagement tracking: Track sales activities in real-time so teams know who’s doing what.

• Competency assessments: Assess reps on their knowledge and skills to identify individual strengths and weaknesses.

• Sharing: You can share smart alerts, insights, and trends with the right people.

• Data analytics: Ambition provides in-depth data analysis on sales performance and activities.

Price: $6,840 per year (average pricing).

15. Gryphon

Gryphon is an AI-powered enterprise-level sales platform that helps sales teams to accelerate their performance. It provides insights, automation, and analytics to close more deals. The platform features an advanced artificial intelligence engine trained on 20 years of data. 

Main Features

• Customized real-time responses and advanced sentiment analysis: This analysis includes objection language, call scoring, empathy, and probing questions. Gryphon's AI gives organizations a summary of every call, identifying micro-moments of engagement and areas of improvement. 

• Enterprise compliance protection: Detects and stops non-compliant outbound calls. This shields your organization from potential government fines or legal action. 

Price: Request a demo.

Benefits of Sales Management Software and Solutions

As your business grows, effective sales management becomes increasingly important. Utilizing sales management software and solutions can provide various benefits that can streamline your sales processes, improve productivity, and boost revenue. 

By using these tools, you gain valuable insights into your sales data and customer behavior, allowing you to optimize your sales strategies and ultimately enhance your bottom line. 

Here are the key benefits of sales management solutions.

Managing Customer Data

Did you know there can be dozens of data points for every new customer entering your CRM? It can be very difficult to keep track of this data manually and keep it up-to-date. 

Sales management software is essential to capture and organize customer data automatically. It will help you stay organized, better understand customer needs, and effectively target the right prospects. 

Additionally, it ensures that no qualified leads are lost in the mix, which is crucial for the success of your business. With the help of sales management software, you can streamline your sales processes, enhance customer relationships, and ultimately increase your revenue.

Automating Workflows

Setting up automated workflows can be helpful if your sales team struggles to meet deadlines and close deals because of repetitive tasks. This allows your sales representatives to concentrate on important matters and complete more work in less time. Automation can also guarantee that procedures are consistent across teams and everyone is working towards the same objective.

Providing Data-Driven Insights

Sales management solutions offer valuable insights into customer behavior. For example, you can track customer interactions with analytics and gain an understanding of how they engage with your product. You can also receive alerts when customers are likely to churn or need additional support.

Which Sales Management System Is Right for You?

The answer to this question depends on your specific needs. Consider the size of your organization, how many teams you have, and what type of features you are looking for in a sales management system. 

However, some essential things to look for in sales management software include:

• Contact management so that your reps can easily keep track of leads

• Lead management tools

• Sales automation 

• Mobility and accessibility on the go

• Integrations with everyday work apps

• Reporting and analytics features

By taking the time to carefully evaluate your options and consider the factors above, you can choose a system that will help you streamline your sales processes, increase productivity, and drive growth for your business.

How Mindracer Can Help

A sales management solution is an invaluable tool to build strong customer relationships. It helps sales reps stay organized, target the right prospects, automate repetitive workflows, and use data-driven insights to make more informed decisions. 

The solutions mentioned above are all excellent options to help you streamline your sales operations and help your reps close more deals. However, there is no one-size fits all approach, and there are numerous options and hidden costs to consider. When choosing the best sales management solution, evaluate all your options and choose the one with features that most benefit your company and your budget. 

At Mindracer, we understand how difficult it can be to choose the right tech stack for a sales environment. Our team of experienced sales professionals can help you determine the best tools for your needs so that you can hit and exceed your sales targets. 

Book a free consultation today for long-term solutions for your business growth challenges.